Tips for telling your branding story.


Building Personas: Talking to Generation X

Posted by Lisa Hall on Mon, Sep 30, 2013 @ 10:24 AM

Before we can build a persona for Generation X, we have to define that generation. It is generally accepted that it includes anyone born between 1965 and 1976. That puts them at age 37 – 48 today. This generation doesn’t live to work, they work to live. They like to have fun and they work to finance that fun.

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Topics: personas, YouTube, infographics, Content Marketing

Going Viral, or Simply Getting Seen

Posted by Lisa Hall on Wed, Mar 27, 2013 @ 11:40 PM

One of the biggest challenges today is getting our clients' advertising noticed. Everyone wants the magic of a video that goes viral, but "going viral" simply can't be planned. It just happens. Still, the experts at Social Media Today have narrowed down a few key elements that seem to exist in all viral videos. Making sure that these exist in yours will increase your odds of success.

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Topics: YouTube, Viral Advertising, Internet, Video

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