Before we can build a persona for Generation X, we have to define that generation. It is generally accepted that it includes anyone born between 1965 and 1976. That puts them at age 37 – 48 today. This generation doesn’t live to work, they work to live. They like to have fun and they work to finance that fun.
One of the biggest challenges today is getting our clients' advertising noticed. Everyone wants the magic of a video that goes viral, but "going viral" simply can't be planned. It just happens. Still, the experts at Social Media Today have narrowed down a few key elements that seem to exist in all viral videos. Making sure that these exist in yours will increase your odds of success.