Tips for telling your branding story.

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Making Content Marketing Work Takes Work

Posted by Lisa Hall on Tue, Oct 08, 2013 @ 12:46 PM

It seems that pretty much everybody is jumping on the content marketing bandwagon. Of course, many have jumped on only to have already jumped off.

Why? Well, for content marketing to work out, it needs to be worked on. Regularly.

If you don't have staff with the time to give to your blog, Facebook page, LinkedIn, Twitter, and other accounts, you are wasting your time on what you do post. When someone sees that the latest update was dated a month ago, it sends a bad message about the responsiveness of your company.

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Topics: blog, personas, workflows, keywords, call-to-action, Content Marketing

Shift Your Sales into High Gear

Posted by Lisa Hall on Wed, Sep 18, 2013 @ 04:45 PM

Content Marketing for the Automotive Industry

The automotive industry is an ideal business category to use content marketing. Manufacturing is a “considered choice” that requires time and research for a buyer to make a decision, making it ideal for nurturing a customer and establishing a relationship over time.

Getting on the Short List

The first step in content marketing is to get noticed by blogging about your core industry. Be sure your blog includes valuable and informative articles, photos and interesting videos, and include the keywords that buyers and engineers will be using in their searches. Keywords that describe their needs, industry topics of interest and pain points. These will bring your articles to the top of the search listings.

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Topics: blog, personas, workflows, Content Marketing, Social media

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