Tips for telling your branding story.


Going Viral, or Simply Getting Seen

Posted by Lisa Hall on Wed, Mar 27, 2013 @ 11:40 PM

One of the biggest challenges today is getting our clients' advertising noticed. Everyone wants the magic of a video that goes viral, but "going viral" simply can't be planned. It just happens. Still, the experts at Social Media Today have narrowed down a few key elements that seem to exist in all viral videos. Making sure that these exist in yours will increase your odds of success.

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Topics: YouTube, Viral Advertising, Internet, Video

Should Marketing Mix with Memes?

Posted by Lisa Hall on Wed, Feb 20, 2013 @ 11:10 PM

Pepsi Harlem ShakeThe Harlem Shake came to the internet just a few weeks ago and has already been declared dead by some. That's the shortest lifespan of a meme yet. Surely that death was hastened when corporate America glommed on to it. Did Pepsi and A&W take the fun out of it or was it a meme that didn't deserve to stick around long anyway? Because really, how many times can it be seen before it becomes agonizingly annoying?

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Topics: Viral Advertising, Advertising, Memes, Social media

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