Tips for telling your branding story.


8 Digital Marketing Strategies You Should Try Now

Posted by Lisa Hall on Thu, Jul 23, 2015 @ 10:48 AM

The digital world continues to evolve and open up new opportunities for marketers. iMedia Connection asked a select group of young entrepreneurs what new strategies should be added to a marketer’s communications playbook, and the results are wide ranging. Some are new ways to use established social networks. Others are techniques used for inbound marketing. All are worth consideration when planning your digital marketing strategies.

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Topics: Reddit, Content Marketing, Twitter, Digital marketing strategies

Social Media is Social. So Remember your Manners.

Posted by Lisa Hall on Thu, Jan 02, 2014 @ 04:51 PM

Communication as a professional or as the voice of the company can be complicated. Just because you are interacting through an impersonal keyboard and computer screen, doesn’t mean that the responses you get are coming from other screens and keyboards. There are real people just like you on the other end of those machines. That’s the point, after all, isn’t it? To network and relate to like-minded people?

In order to do that, you need to show a little respect. Communicate with one another as you would in person. Check the overly aggressive comments. Fix the grammar. Correct the typos before posting. Don’t stand on the table and yell. Be polite. Here are a few quick reminders to keep your behavior online on track.

  • Say please and thank you. It only takes a few more keystrokes, but makes a world of difference in the tone of a conversation. Remember your manners and you will be memorable.
  • Share only interesting and noteworthy updates. Keep the lunch pictures for your friends on Facebook and Instagram. Business connections don’t really want to see your crazy weekend adventures. At least not every weekend. They want to learn what you have to share, so be interesting and knowledgeable. You will soon earn the respect of your peers and customers.
  • Be human, but professional. Refrain from the use of slang, flirtation or overly friendly conversation. It is really easy to misconstrue the meaning of a message sent in text without body language to fill in the gaps. Keep it straight and you won’t have to worry about sending the wrong signals. Just don’t throw all personality out the window or you’ll be dull and uninteresting.
  • Give a little to get a little. Commenting and making recommendations on other people’s pages will encourage them to do the same for you. Be sincere. Social media is a two-way street. And don’t be afraid to ask people you have worked with to give you a recommendation in return.
  • Be truthful in all of your interactions. Don’t embellish your profiles. Don’t overstate your activities. There’s no room for fish stories here. Eventually your storytelling will come back to bite you, and you will lose any credibility you have built with your industry peers. Once lost, it will be nearly impossible to rebuild. So be true to yourself and let your true accomplishments speak for themselves.
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Topics: Internet, Vine, Social media, LinkedIn, Facebook, Twitter

How do I know which social network makes the most sense for me?

Posted by Lisa Hall on Thu, Jul 25, 2013 @ 12:00 PM

“Facebook is for parents.” I overheard that the other day, and it hit me harder than any of the research that basically said the same thing. If you are looking to capture the youth market, Facebook is not the place to be. They have moved on. But most haven’t deleted their profiles, so they must expect to be back at some point. Maybe when they become parents.

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Topics: Social media, LinkedIn, Facebook, Twitter, Google, Social media marketing

10 Ways Twitter Can Personalize Your Brand and Help You Get Found

Posted by Lisa Hall on Wed, Jun 12, 2013 @ 12:30 PM

Nearly everyone is on Twitter these days, so it’s easy to get lost in the shuffle. But there are ways to rise to the top, and get noticed. Start with these 10 tips and watch your Twitter following start to take on the shape of your brand persona.

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Topics: branding, Vine, brand building and content marketing, Twitter

What’s the Story on Content Marketing?

Posted by Lisa Hall on Mon, Aug 27, 2012 @ 10:06 PM

Let’s start by defining “Content Marketing”. It’s creating or sharing content – information that has value to your audience; and also subtly markets your business – pushing your brand out to the world through a blog, an email, a status update, a forum post and any other of a multitude of ways.

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Topics: blog, branding, Internet, marketing communications, Ad agency Kalamazoo, maxwell miller, sales messages, business, Reddit, Tumblr, Pinterest, eNewsletter, Content Marketing, Social media, LinkedIn, Facebook, Twitter

Advertising is Ever (or Never) Changing

Posted by Lisa Hall on Fri, Jun 01, 2012 @ 09:10 PM

Twitter killed the hashbang (#!) today to speed up the site. Facebook started rolling out its new "Promoted Posts" to extend the reach of page status updates. Google revamped its search algorithm to be more semantic. Facebook added a camera app of its own to seamlessly upload mobile photos to your page, and they are testing some direct integration with Instagram. I could go on, but my head is already spinning.

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Topics: branding, Internet, Advertising, marketing communications, Standard, Social media, Facebook, Twitter, Google

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