Tips for telling your branding story.


Branding your Social Media

Posted by Lisa Hall on Mon, Jul 28, 2014 @ 03:21 PM

Branding isn’t only about how you present your company through the mass media, it’s also how you present yourself online, and in the conversations you have with your social media followers. It encompasses everything from the look of your social media websites to the tone of your “voice.”

Social media has become as important for B2B companies as it is for B2C. “Interacting online with colleagues, customers, prospects, and candidates is largely how business gets done today. The use of social media is an excellent way to make and nurture these connections” -- iPass Mobile Workforce report.

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Topics: branding, brand building, Social media, Social media marketing

How do I know which social network makes the most sense for me?

Posted by Lisa Hall on Thu, Jul 25, 2013 @ 12:00 PM

“Facebook is for parents.” I overheard that the other day, and it hit me harder than any of the research that basically said the same thing. If you are looking to capture the youth market, Facebook is not the place to be. They have moved on. But most haven’t deleted their profiles, so they must expect to be back at some point. Maybe when they become parents.

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Topics: Social media, LinkedIn, Facebook, Twitter, Google, Social media marketing

Do you need a social media marketing expert?

Posted by Lisa Hall on Thu, May 16, 2013 @ 04:47 PM

It seems that pretty much everybody is jumping on the social media bandwagon.  Of course, many have jumped on only to have already jumped off.

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Topics: Social media marketing

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