Branding isn’t only about how you present your company through the mass media, it’s also how you present yourself online, and in the conversations you have with your social media followers. It encompasses everything from the look of your social media websites to the tone of your “voice.”
Social media has become as important for B2B companies as it is for B2C. “Interacting online with colleagues, customers, prospects, and candidates is largely how business gets done today. The use of social media is an excellent way to make and nurture these connections” -- iPass Mobile Workforce report.