Tips for telling your branding story.


Branding your Social Media

Posted by Lisa Hall on Mon, Jul 28, 2014 @ 03:21 PM

Branding isn’t only about how you present your company through the mass media, it’s also how you present yourself online, and in the conversations you have with your social media followers. It encompasses everything from the look of your social media websites to the tone of your “voice.”

Social media has become as important for B2B companies as it is for B2C. “Interacting online with colleagues, customers, prospects, and candidates is largely how business gets done today. The use of social media is an excellent way to make and nurture these connections” -- iPass Mobile Workforce report.

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Topics: branding, brand building, Social media, Social media marketing

Social Media is Social. So Remember your Manners.

Posted by Lisa Hall on Thu, Jan 02, 2014 @ 04:51 PM

Communication as a professional or as the voice of the company can be complicated. Just because you are interacting through an impersonal keyboard and computer screen, doesn’t mean that the responses you get are coming from other screens and keyboards. There are real people just like you on the other end of those machines. That’s the point, after all, isn’t it? To network and relate to like-minded people?

In order to do that, you need to show a little respect. Communicate with one another as you would in person. Check the overly aggressive comments. Fix the grammar. Correct the typos before posting. Don’t stand on the table and yell. Be polite. Here are a few quick reminders to keep your behavior online on track.

  • Say please and thank you. It only takes a few more keystrokes, but makes a world of difference in the tone of a conversation. Remember your manners and you will be memorable.
  • Share only interesting and noteworthy updates. Keep the lunch pictures for your friends on Facebook and Instagram. Business connections don’t really want to see your crazy weekend adventures. At least not every weekend. They want to learn what you have to share, so be interesting and knowledgeable. You will soon earn the respect of your peers and customers.
  • Be human, but professional. Refrain from the use of slang, flirtation or overly friendly conversation. It is really easy to misconstrue the meaning of a message sent in text without body language to fill in the gaps. Keep it straight and you won’t have to worry about sending the wrong signals. Just don’t throw all personality out the window or you’ll be dull and uninteresting.
  • Give a little to get a little. Commenting and making recommendations on other people’s pages will encourage them to do the same for you. Be sincere. Social media is a two-way street. And don’t be afraid to ask people you have worked with to give you a recommendation in return.
  • Be truthful in all of your interactions. Don’t embellish your profiles. Don’t overstate your activities. There’s no room for fish stories here. Eventually your storytelling will come back to bite you, and you will lose any credibility you have built with your industry peers. Once lost, it will be nearly impossible to rebuild. So be true to yourself and let your true accomplishments speak for themselves.
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Topics: Internet, Vine, Social media, LinkedIn, Facebook, Twitter

Shift Your Sales into High Gear

Posted by Lisa Hall on Wed, Sep 18, 2013 @ 04:45 PM

Content Marketing for the Automotive Industry

The automotive industry is an ideal business category to use content marketing. Manufacturing is a “considered choice” that requires time and research for a buyer to make a decision, making it ideal for nurturing a customer and establishing a relationship over time.

Getting on the Short List

The first step in content marketing is to get noticed by blogging about your core industry. Be sure your blog includes valuable and informative articles, photos and interesting videos, and include the keywords that buyers and engineers will be using in their searches. Keywords that describe their needs, industry topics of interest and pain points. These will bring your articles to the top of the search listings.

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Topics: blog, personas, workflows, Content Marketing, Social media

Make Yourself a Super Communicator

Posted by Lisa Hall on Mon, Aug 19, 2013 @ 11:51 AM

You have probably heard a lot about making your blog remarkable, but how do you go about doing that? What does it take to make others want to interact with you online? How do you make yourself a super communicator so that someone will want to share what you have to say?

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Topics: blog, brand building and content marketing, Social media

12 Secrets to Email that Gets Opened

Posted by Lisa Hall on Wed, Aug 07, 2013 @ 05:15 PM

Inboxes are overflowing and some email providers are even auto-sorting messages into folders before they are seen. So you want to make sure yours gets noticed and opened. Here are some secrets to email that gets opened and acted upon.

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Topics: branding, Email Marketing, brand building and content marketing, Social media

How do I know which social network makes the most sense for me?

Posted by Lisa Hall on Thu, Jul 25, 2013 @ 12:00 PM

“Facebook is for parents.” I overheard that the other day, and it hit me harder than any of the research that basically said the same thing. If you are looking to capture the youth market, Facebook is not the place to be. They have moved on. But most haven’t deleted their profiles, so they must expect to be back at some point. Maybe when they become parents.

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Topics: Social media, LinkedIn, Facebook, Twitter, Google, Social media marketing

Mapping Out Your Social Media Strategy

Posted by Lisa Hall on Thu, Jun 27, 2013 @ 03:27 PM

“If you don’t know where you’re going, any road will get you there.”                    

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Topics: Strategy, Social media

Grow Your Business on LinkedIn in 5 Easy Steps

Posted by Lisa Hall on Tue, Jun 04, 2013 @ 10:51 AM

LinkedIn, Grow Your BusinessYou can grow your business on LinkedIn with just five simple steps. Spend just a few minutes each day on your profile, and you will be top of mind when your services are needed.

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Topics: Content Marketing, inbound marketing, Social media, LinkedIn

Should Marketing Mix with Memes?

Posted by Lisa Hall on Wed, Feb 20, 2013 @ 11:10 PM

Pepsi Harlem ShakeThe Harlem Shake came to the internet just a few weeks ago and has already been declared dead by some. That's the shortest lifespan of a meme yet. Surely that death was hastened when corporate America glommed on to it. Did Pepsi and A&W take the fun out of it or was it a meme that didn't deserve to stick around long anyway? Because really, how many times can it be seen before it becomes agonizingly annoying?

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Topics: Viral Advertising, Advertising, Memes, Social media

What’s the Story on Content Marketing?

Posted by Lisa Hall on Mon, Aug 27, 2012 @ 10:06 PM

Let’s start by defining “Content Marketing”. It’s creating or sharing content – information that has value to your audience; and also subtly markets your business – pushing your brand out to the world through a blog, an email, a status update, a forum post and any other of a multitude of ways.

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Topics: blog, branding, Internet, marketing communications, Ad agency Kalamazoo, maxwell miller, sales messages, business, Reddit, Tumblr, Pinterest, eNewsletter, Content Marketing, Social media, LinkedIn, Facebook, Twitter

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