The world is moving so fast, we often feel out of control. This is especially true for marketers. It seems like every day we are faced with the latest, greatest new way to promote our products and services. Then the next day, we throw all of that away because the new latest, greatest way has begun. It’s madness! And it’s driving our customers mad, too.
They are beginning to see marketing messages everywhere they turn, in every kind of format, sometimes not even realizing the messages are paid advertising. Native advertising such as the “Who To Follow” section on Twitter, which are actually promoted accounts, or a news feed post on Facebook, which is actually a boosted post, hardly even look like ads.