Tips for telling your branding story.

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I don't need a brand. Why do I need a brand?

Posted by Lisa Hall on Thu, Sep 18, 2014 @ 11:15 AM

Branding isn’t just for retail, business-to-consumer companies. In today’s competitive world, branding will help all types of businesses increase sales while also protecting and extending the uniqueness of your service or product. Whether you manufacture screws or superconductors, branding is essential for your business.

Your brand identifies what is special about your company, and sets you apart from the competition. It isn’t “different for the sake of being different.” Your brand helps customers and prospects remember what makes you the better choice. A strong brand is clearly differentiated by its own unique brand story. In one sense, perhaps the most important sense, a brand is a promise. What’s your promise?

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Topics: branding, positive branding, concise brand message, loyalty marketing, business, brand building and content marketing, brand building, B2B

Positive Branding and Advertising Make the Difference

Posted by Greg Miller on Sun, May 19, 2013 @ 01:17 PM

When competitive brands seem similar, the brand people feel the most positive about wins. Positive branding wins by your product being selected more often, and being able to demand a higher margin. For consumers to feel most positive about your brand, it’s smart to look at it like they do.

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Topics: positive branding, postive advertising, inbound and outbound marketing, Kalamazoo ad agency

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