Tips for telling your branding story.

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Targeting the Wealthy? Email is Your Tool.

Posted by Lisa Hall on Fri, Nov 01, 2013 @ 02:16 PM

Do you have an affluent persona on your list? Then email is the tool most likely to get a purchase out of them, according to MediaBistro. Facebook comes in a very close second, just not with this target audience. It doesn’t register as having any purchase influence at all at all with households earning incomes over $100,000. So let’s talk about the best way to attract riches from the rich with an enticing email campaign.

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Topics: personas, Email Marketing, maxwell and miller, Kalamazoo ad agency

Making Content Marketing Work Takes Work

Posted by Lisa Hall on Tue, Oct 08, 2013 @ 12:46 PM

It seems that pretty much everybody is jumping on the content marketing bandwagon. Of course, many have jumped on only to have already jumped off.

Why? Well, for content marketing to work out, it needs to be worked on. Regularly.

If you don't have staff with the time to give to your blog, Facebook page, LinkedIn, Twitter, and other accounts, you are wasting your time on what you do post. When someone sees that the latest update was dated a month ago, it sends a bad message about the responsiveness of your company.

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Topics: blog, personas, workflows, keywords, call-to-action, Content Marketing

Building Personas: Talking to Generation X

Posted by Lisa Hall on Mon, Sep 30, 2013 @ 10:24 AM

Before we can build a persona for Generation X, we have to define that generation. It is generally accepted that it includes anyone born between 1965 and 1976. That puts them at age 37 – 48 today. This generation doesn’t live to work, they work to live. They like to have fun and they work to finance that fun.

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Topics: personas, YouTube, infographics, Content Marketing

Shift Your Sales into High Gear

Posted by Lisa Hall on Wed, Sep 18, 2013 @ 04:45 PM

Content Marketing for the Automotive Industry

The automotive industry is an ideal business category to use content marketing. Manufacturing is a “considered choice” that requires time and research for a buyer to make a decision, making it ideal for nurturing a customer and establishing a relationship over time.

Getting on the Short List

The first step in content marketing is to get noticed by blogging about your core industry. Be sure your blog includes valuable and informative articles, photos and interesting videos, and include the keywords that buyers and engineers will be using in their searches. Keywords that describe their needs, industry topics of interest and pain points. These will bring your articles to the top of the search listings.

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Topics: blog, personas, workflows, Content Marketing, Social media

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