Tips for telling your branding story.

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What's the big idea?

Posted by Greg Miller on Mon, Feb 11, 2013 @ 11:04 PM

"If an ad campaign is built around a weak idea — or is so often the case, no idea at all — I don’t care how good the execution is, it’s going to fail.”  Morris Hite

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Topics: Ad agency Kalamazoo, Kalamazoo advertising, Kalamazoo internet advertising, Michigan ad agency, maxwell miller, Kalamazoo ad agency

Google makes it easier for marketers to go mobile.

Posted by Greg Miller on Wed, Feb 06, 2013 @ 10:59 PM

Mobile is definitely where things are headed. This article tells how Google is making it even easier for marketers to get there.  Will this info change the way you look at your ad budget?

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Topics: Advertising, Ad agency Kalamazoo, Kalamazoo advertising, maxwell miller

Shopping Apps are Making it Easier to Shop Online

Posted by Lisa Hall on Mon, Feb 04, 2013 @ 10:54 PM

American Eagle shopping app American Eagle shopping app[/caption]

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Topics: branding, marketing communications, Ad agency Kalamazoo, maxwell miller, Mobile, Website, loyalty marketing, Apps

Marketing Black Friday and Beyond

Posted by Lisa Hall on Mon, Nov 26, 2012 @ 10:22 PM

Was your Thanksgiving holiday cut short this year by pre-Black-Friday sales that started on Thursday evening?

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Topics: Email Marketing, Internet, Advertising, marketing communications, Ad agency Kalamazoo, maxwell miller, Mobile, Website, Online Advertising, Text Message Marketing, Promotions, Black Friday, Cyber Monday

What’s the Story on Content Marketing?

Posted by Lisa Hall on Mon, Aug 27, 2012 @ 10:06 PM

Let’s start by defining “Content Marketing”. It’s creating or sharing content – information that has value to your audience; and also subtly markets your business – pushing your brand out to the world through a blog, an email, a status update, a forum post and any other of a multitude of ways.

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Topics: blog, branding, Internet, marketing communications, Ad agency Kalamazoo, maxwell miller, sales messages, business, Reddit, Tumblr, Pinterest, eNewsletter, Content Marketing, Social media, LinkedIn, Facebook, Twitter

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