Tips for telling your branding story.

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NOBODY FALLS IN LOVE WITH A LOGO

Posted by Greg Miller on Thu, Dec 06, 2018 @ 09:30 AM

There still seems to be a misconception that if you have a logo you have a brand. I appreciate a good logo as much as the next guy. It’s a symbol that can be used just about everywhere to say, “here’s who we are.” But it’s not the brand. No way.

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Topics: maxwell and miller, Ad agency Kalamazoo, Kalamazoo ad agency, Kalamazoo branding agency

Don't be the best. Be different.

Posted by Greg Miller on Wed, Mar 15, 2017 @ 11:52 AM

Here’s a bet for you. I bet that you think your product/service is the best in its category. Absolutely. No questions asked. Right?

 

OK. Then I bet you’re telling that same brand story on your website, in your blogs, eBooks, social media, and so on. You’re the best.

 

There’s a problem though.

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Topics: branding, maxwell and miller, Ad agency Kalamazoo, Kalamazoo advertising

Are You Giving Customers What They’re Hungry For?

Posted by Greg Miller on Thu, Mar 09, 2017 @ 11:35 AM

I saw a terrific video the other day from Mark Schaefer titled: What you’re selling may not be what they’re buying. Essentially, he was talking about all the marketing firms and advertising agencies that are selling content marketing, when only 20 – 30% of their audiences have a clue what it is.

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Topics: branding, maxwell and miller, Ad agency Kalamazoo, Kalamazoo ad agency

Targeting the Wealthy? Email is Your Tool.

Posted by Lisa Hall on Fri, Nov 01, 2013 @ 02:16 PM

Do you have an affluent persona on your list? Then email is the tool most likely to get a purchase out of them, according to MediaBistro. Facebook comes in a very close second, just not with this target audience. It doesn’t register as having any purchase influence at all at all with households earning incomes over $100,000. So let’s talk about the best way to attract riches from the rich with an enticing email campaign.

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Topics: personas, Email Marketing, maxwell and miller, Kalamazoo ad agency

Why brands are profitable.

Posted by Greg Miller on Wed, Feb 13, 2013 @ 11:06 PM

“Manufacturers have market power because they have information about a product the customer does not and cannot have.  And, doesn’t need if he can trust the brand. This explains the profitability of brands.”  Peter Drucker

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Topics: branding, Advertising, maxwell and miller, Ad agency Kalamazoo, Kalamazoo advertising

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