Tips for telling your branding story.

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Marketing Messages Everywhere

Posted by Lisa Hall on Wed, Jun 18, 2014 @ 10:23 AM

The world is moving so fast, we often feel out of control. This is especially true for marketers. It seems like every day we are faced with the latest, greatest new way to promote our products and services. Then the next day, we throw all of that away because the new latest, greatest way has begun. It’s madness! And it’s driving our customers mad, too.

They are beginning to see marketing messages everywhere they turn, in every kind of format, sometimes not even realizing the messages are paid advertising. Native advertising such as the “Who To Follow” section on Twitter, which are actually promoted accounts, or a news feed post on Facebook, which is actually a boosted post, hardly even look like ads.

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Topics: Advertising, marketing communications, sales messages

Brains, Money or Beauty?

Posted by Lisa Hall on Mon, Mar 04, 2013 @ 11:22 PM

“If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”

~ Risk signGuy Kawasaki

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Topics: Advertising, marketing communications

Shopping Apps are Making it Easier to Shop Online

Posted by Lisa Hall on Mon, Feb 04, 2013 @ 10:54 PM

American Eagle shopping app American Eagle shopping app[/caption]

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Topics: branding, marketing communications, Ad agency Kalamazoo, maxwell miller, Mobile, Website, loyalty marketing, Apps

Marketing Black Friday and Beyond

Posted by Lisa Hall on Mon, Nov 26, 2012 @ 10:22 PM

Was your Thanksgiving holiday cut short this year by pre-Black-Friday sales that started on Thursday evening?

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Topics: Email Marketing, Internet, Advertising, marketing communications, Ad agency Kalamazoo, maxwell miller, Mobile, Website, Online Advertising, Text Message Marketing, Promotions, Black Friday, Cyber Monday

What’s the Story on Content Marketing?

Posted by Lisa Hall on Mon, Aug 27, 2012 @ 10:06 PM

Let’s start by defining “Content Marketing”. It’s creating or sharing content – information that has value to your audience; and also subtly markets your business – pushing your brand out to the world through a blog, an email, a status update, a forum post and any other of a multitude of ways.

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Topics: blog, branding, Internet, marketing communications, Ad agency Kalamazoo, maxwell miller, sales messages, business, Reddit, Tumblr, Pinterest, eNewsletter, Content Marketing, Social media, LinkedIn, Facebook, Twitter

Advertising is Ever (or Never) Changing

Posted by Lisa Hall on Fri, Jun 01, 2012 @ 09:10 PM

Twitter killed the hashbang (#!) today to speed up the site. Facebook started rolling out its new "Promoted Posts" to extend the reach of page status updates. Google revamped its search algorithm to be more semantic. Facebook added a camera app of its own to seamlessly upload mobile photos to your page, and they are testing some direct integration with Instagram. I could go on, but my head is already spinning.

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Topics: branding, Internet, Advertising, marketing communications, Standard, Social media, Facebook, Twitter, Google

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