Tips for telling your branding story.

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Why does no one care about your brand?

Posted by Greg Miller on Wed, Nov 01, 2017 @ 01:08 PM

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Topics: Marketing, Ad agency Kalamazoo

Is your brand built on emotion or logic?

Posted by Greg Miller on Fri, Oct 21, 2016 @ 11:00 AM

With all the clutter in the marketplace today, how on earth can your company not only stand a chance, but actually stand out?

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Topics: branding, Advertising, Marketing

Marketing has changed forever.

Posted by Greg Miller on Mon, Sep 23, 2013 @ 12:13 PM

A Beginner’s Guide to Content Marketing

The digital age has turned the marketing world upside down.

In the past few years, as Google and the internet have become ever more powerful, the way people get information to make purchasing decisions has changed at warp speed.

It seems like yesterday that interruptive media such as print ads, TV and direct mail were the way to go. You’d push out your message to a wide audience, only a very few of whom were ready to respond and act. Then you’d wait and hope for leads and sales.

With the arrival of the digital age and online Content Marketing that’s all changed in a heartbeat. And the marketing world has never been the same.

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Topics: Marketing, brand building and content marketing

Today's Buzz is Buzzwords

Posted by Lisa Hall on Thu, Mar 07, 2013 @ 11:27 PM

All everyone seems to be talking about in the world of advertising is this Slideshare presentation on the 15 marketing buzzwords we need to stop using NOW. That has spurred spinoffs of individual lists, so I decided to do one of my own. Some are new, some have been around far too long. Please add yours in the comment section.Buzzwords

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Topics: Advertising, Marketing

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