Tips for telling your branding story.


The Impact of Shape in Logo Design

Posted by Lisa Hall on Wed, Jan 25, 2017 @ 12:45 PM

There are many different elements that go into logo design. We’ve already blogged about the emotional impact of colors and fonts. Another consideration is shape. Different shapes convey different meanings, and must be chosen carefully during logo development.


When combined, the shape, color and font of your logo will communicate your brand to the consumer, so they all must be selected thoughtfully.

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Topics: Logo design

The Importance of Typeface in Logo Design

Posted by Lisa Hall on Wed, Dec 07, 2016 @ 10:17 AM

While a logo is not a brand per se, it represents your brand. One of the most important considerations when designing your logo is the typeface. This will set the tone and communicate an emotional message. The typeface selected will add personality, and needs to be chosen carefully.


Serif typefaces are those that have edges at the ends of the strokes. They represent a look that is more formal or traditional in style. They relay a sense of respectability and reliability. Serif fonts are often used for law firms or accountants – business that rely on building a strong degree of trust with their clients.

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Topics: branding, Logo design

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