Tips for telling your branding story.

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Don't be the best. Be different.

Posted by Greg Miller on Tue, Jan 12, 2021 @ 01:44 PM

 

I bet you think your product is the best in its category. Right? And you’re telling that story in advertising, social media and so on. It's the best.

 

There’s a problem though.

 

Chances are, if I asked your competitors about their products, they’d say the same thing. “We’re the best.” Ooops.

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Topics: Kalamazoo ad agency, Kalamazoo branding agency, Kalamazoo marketing agency

Let's cut through the branding mumbo-jumbo.

Posted by Greg Miller on Tue, Jan 22, 2019 @ 12:37 PM

Here’s a question you should be able to answer quickly. What’s your brand?

 

If the answer doesn’t pop right up, here’s a tip that will help.

 

Your brand is what people think and feel about your product. In a few words, what do they say about it? Simple as that.

 

For example, when people think about Apple, the first thing that comes to mind isn’t how the processor processes. What people say about Apple is that its products are cool and easy to use. Boom. That’s the brand.

 

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Topics: Ad agency Kalamazoo, Kalamazoo ad agency, Kalamazoo branding agency, Kalamazoo marketing agency

HOW TO TAKE BRANDING FROM GOOD TO GREAT.

Posted by Greg Miller on Tue, Jan 15, 2019 @ 03:44 PM

Good branding can differentiate your company/product from the competition, form an emotional bond with consumers, and remove the need to compete on price. Good stuff.

 

But great branding does more than that. A lot more.

 

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Topics: Ad agency Kalamazoo, Kalamazoo ad agency, Kalamazoo branding agency, Kalamazoo marketing agency

Having a hat doesn't make you a cowboy.

Posted by Greg Miller on Tue, Jan 08, 2019 @ 03:51 PM

And just having a logo and tag line doesn't make a brand.

 

Sure, your logo might be handsome and fit your company perfectly. Kind of like a hat.

 

But just as a Stetson never wrestled a steer to the ground, caught the bad guy, or tamed the west — a logo alone never created a buzz, connected with a customer, or helped land a big piece of business. But brands do.

 

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Topics: Ad agency Kalamazoo, Kalamazoo ad agency, Kalamazoo branding agency, Kalamazoo marketing agency

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