Tips for telling your branding story.

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Is it time to rethink your branding?

Posted by Greg Miller on Tue, Dec 11, 2018 @ 12:58 PM

Is your branding living up to expectations? A strong brand builds an emotional bond with consumers that engages, intrigues, and connects on a level beyond product features and price. 

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Topics: Ad agency Kalamazoo, Kalamazoo advertising, Kalamazoo ad agency, Kalamazoo branding agency

Don't be the best. Be different.

Posted by Greg Miller on Wed, Mar 15, 2017 @ 11:52 AM

Here’s a bet for you. I bet that you think your product/service is the best in its category. Absolutely. No questions asked. Right?

 

OK. Then I bet you’re telling that same brand story on your website, in your blogs, eBooks, social media, and so on. You’re the best.

 

There’s a problem though.

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Topics: branding, maxwell and miller, Ad agency Kalamazoo, Kalamazoo advertising

Why brands are profitable.

Posted by Greg Miller on Wed, Feb 13, 2013 @ 11:06 PM

“Manufacturers have market power because they have information about a product the customer does not and cannot have.  And, doesn’t need if he can trust the brand. This explains the profitability of brands.”  Peter Drucker

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Topics: branding, Advertising, maxwell and miller, Ad agency Kalamazoo, Kalamazoo advertising

What's the big idea?

Posted by Greg Miller on Mon, Feb 11, 2013 @ 11:04 PM

"If an ad campaign is built around a weak idea — or is so often the case, no idea at all — I don’t care how good the execution is, it’s going to fail.”  Morris Hite

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Topics: Ad agency Kalamazoo, Kalamazoo advertising, Kalamazoo internet advertising, Michigan ad agency, maxwell miller, Kalamazoo ad agency

Google makes it easier for marketers to go mobile.

Posted by Greg Miller on Wed, Feb 06, 2013 @ 10:59 PM

Mobile is definitely where things are headed. This article tells how Google is making it even easier for marketers to get there.  Will this info change the way you look at your ad budget?

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Topics: Advertising, Ad agency Kalamazoo, Kalamazoo advertising, maxwell miller

Clients are people too

Posted by Greg Miller on Thu, Jan 31, 2013 @ 10:38 PM

I've always felt that the best work comes when everyone pulls in the same direction and those on both sides of the table are treated with respect. This article does a great job of embellishing on the philosophy. Common sense is indeed a wonderful thing.

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Topics: Kalamazoo advertising

Every word counts

Posted by Greg Miller on Wed, Jan 30, 2013 @ 10:33 PM

"The difference between the almost right word and the right word is the difference between the lightning bug and the lightning."  Mark Twain

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Topics: Kalamazoo advertising

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