Is your branding living up to expectations? A strong brand builds an emotional bond with consumers that engages, intrigues, and connects on a level beyond product features and price.
Here’s a bet for you. I bet that you think your product/service is the best in its category. Absolutely. No questions asked. Right?
OK. Then I bet you’re telling that same brand story on your website, in your blogs, eBooks, social media, and so on. You’re the best.
There’s a problem though.
“Manufacturers have market power because they have information about a product the customer does not and cannot have. And, doesn’t need if he can trust the brand. This explains the profitability of brands.” Peter Drucker
"If an ad campaign is built around a weak idea — or is so often the case, no idea at all — I don’t care how good the execution is, it’s going to fail.” Morris Hite
Mobile is definitely where things are headed. This article tells how Google is making it even easier for marketers to get there. Will this info change the way you look at your ad budget?
I've always felt that the best work comes when everyone pulls in the same direction and those on both sides of the table are treated with respect. This article does a great job of embellishing on the philosophy. Common sense is indeed a wonderful thing.
Topics: Kalamazoo advertising