Tips for telling your branding story.

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10 Steps to Content Marketing

Posted by Lisa Hall on Thu, Jun 11, 2015 @ 11:57 AM

The whole idea of content marketing, or inbound marketing, can be overwhelming. But it doesn’t have to be. If you take it step by step, you’ll be well on your way in a short amount of time.

  1. Identify your campaign audience. First, you need to determine who you want to talk to. You can identify your audience by creating buyer personas, fictional characters that match the attributes of your audience. Giving life and personality to your audience will help you talk to them in the way they want to hear from you.

  2. Set your goals + benchmarks. Having SMART goals can help you be sure that you’ll have tangible results to share with the world (or your boss) at the end of your campaign. SMART goals are Specific, Measurable, Attainable, Relevant and Timely.

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Topics: Content Marketing, inbound marketing

Inbound marketing is about attracting customers.

Posted by Lisa Hall on Mon, Apr 20, 2015 @ 03:43 PM

What is inbound marketing?

Let’s start by defining “inbound marketing”. It’s creating or sharing content – information that has value to your audience; and also subtly markets your business – drawing customers to your brand through a blog, an email, a status update, a forum post or any other of a multitude of ways.

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Topics: Content Marketing, inbound marketing

It’s time to get started blogging. Now what?

Posted by Lisa Hall on Tue, Apr 29, 2014 @ 06:05 PM

What’s the point of blogging for a business, anyway? Companies blog because it’s one of the most effective ways to attract potential customers to your site. Great blogs are no mistake. A successful blog is written for the customer and offers free, valuable, insight or educational content.

The most successful blogs do this in a way that is actually interesting enough to be read.

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Topics: blog, blogs, Content Marketing, inbound marketing

Content Marketing for Travel Destinations

Posted by Lisa Hall on Wed, Jul 10, 2013 @ 06:00 PM

The travel industry is an ideal business category to use content marketing. Not only is travel a “considered choice” that requires time and research for a customer to make a decision, but it is also an emotional choice. This makes it easier for you to establish a relationship with your customer over time.

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Topics: Content Marketing, inbound marketing, travel marketing, destination marketing, cvb marketing

Grow Your Business on LinkedIn in 5 Easy Steps

Posted by Lisa Hall on Tue, Jun 04, 2013 @ 10:51 AM

LinkedIn, Grow Your BusinessYou can grow your business on LinkedIn with just five simple steps. Spend just a few minutes each day on your profile, and you will be top of mind when your services are needed.

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Topics: Content Marketing, inbound marketing, Social media, LinkedIn

THE REAL SCOOP ON CONTENT MARKETING

Posted by Greg Miller on Wed, May 29, 2013 @ 09:38 AM

There’s been a ton of discussion lately about inbound marketing.  No wonder.  Many marketers now feel inbound marketing has actually surpassed traditional marketing as the most effective way to communicate a brand story.

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Topics: inbound marketing, Kalamazoo ad agency, lead generation

Simplicity in advertising is an art

Posted by Greg Miller on Mon, Apr 01, 2013 @ 11:48 PM

“How difficult it is to be simple.” Vincent van Gogh --

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Topics: concise brand message, traditional advertising, inbound marketing

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