Tips for telling your branding story.


How do I know which social network makes the most sense for me?

Posted by Lisa Hall on Thu, Jul 25, 2013 @ 12:00 PM

“Facebook is for parents.” I overheard that the other day, and it hit me harder than any of the research that basically said the same thing. If you are looking to capture the youth market, Facebook is not the place to be. They have moved on. But most haven’t deleted their profiles, so they must expect to be back at some point. Maybe when they become parents.

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Topics: Social media, LinkedIn, Facebook, Twitter, Google, Social media marketing

Advertising is Ever (or Never) Changing

Posted by Lisa Hall on Fri, Jun 01, 2012 @ 09:10 PM

Twitter killed the hashbang (#!) today to speed up the site. Facebook started rolling out its new "Promoted Posts" to extend the reach of page status updates. Google revamped its search algorithm to be more semantic. Facebook added a camera app of its own to seamlessly upload mobile photos to your page, and they are testing some direct integration with Instagram. I could go on, but my head is already spinning.

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Topics: branding, Internet, Advertising, marketing communications, Standard, Social media, Facebook, Twitter, Google

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