Tips for telling your branding story.

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Targeting the Wealthy? Email is Your Tool.

Posted by Lisa Hall on Fri, Nov 01, 2013 @ 02:16 PM

Do you have an affluent persona on your list? Then email is the tool most likely to get a purchase out of them, according to MediaBistro. Facebook comes in a very close second, just not with this target audience. It doesn’t register as having any purchase influence at all at all with households earning incomes over $100,000. So let’s talk about the best way to attract riches from the rich with an enticing email campaign.

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Topics: personas, Email Marketing, maxwell and miller, Kalamazoo ad agency

12 Secrets to Email that Gets Opened

Posted by Lisa Hall on Wed, Aug 07, 2013 @ 05:15 PM

Inboxes are overflowing and some email providers are even auto-sorting messages into folders before they are seen. So you want to make sure yours gets noticed and opened. Here are some secrets to email that gets opened and acted upon.

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Topics: branding, Email Marketing, brand building and content marketing, Social media

Marketing Black Friday and Beyond

Posted by Lisa Hall on Mon, Nov 26, 2012 @ 10:22 PM

Was your Thanksgiving holiday cut short this year by pre-Black-Friday sales that started on Thursday evening?

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Topics: Email Marketing, Internet, Advertising, marketing communications, Ad agency Kalamazoo, maxwell miller, Mobile, Website, Online Advertising, Text Message Marketing, Promotions, Black Friday, Cyber Monday

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