Let’s start by defining “Content Marketing.” It’s creating or sharing content – information that has value to your audience; and also subtly markets your business – pushing your brand out to the world through a blog, an email, a status update, a forum post and any other of a multitude of ways.
Topics: Content Marketing
The use of content marketing to promote a brand is on the rise. It attracts new customers by pulling them to your company through unique and educational information online. Instead of marketing to the masses, it’s marketing on more of a person-to-person basis. Instead of you finding customers, customers find you.
It includes the publishing of email, blogs, eBooks, videos, social posts and more to get the message out. Who has time for all that? In our minute-to-minute world, it’s important to make the time, since content marketing is on the rise.
The digital world continues to evolve and open up new opportunities for marketers. iMedia Connection asked a select group of young entrepreneurs what new strategies should be added to a marketer’s communications playbook, and the results are wide ranging. Some are new ways to use established social networks. Others are techniques used for inbound marketing. All are worth consideration when planning your digital marketing strategies.
The whole idea of content marketing, or inbound marketing, can be overwhelming. But it doesn’t have to be. If you take it step by step, you’ll be well on your way in a short amount of time.
Identify your campaign audience. First, you need to determine who you want to talk to. You can identify your audience by creating buyer personas, fictional characters that match the attributes of your audience. Giving life and personality to your audience will help you talk to them in the way they want to hear from you.
Set your goals + benchmarks. Having SMART goals can help you be sure that you’ll have tangible results to share with the world (or your boss) at the end of your campaign. SMART goals are Specific, Measurable, Attainable, Relevant and Timely.
What is inbound marketing?
Let’s start by defining “inbound marketing”. It’s creating or sharing content – information that has value to your audience; and also subtly markets your business – drawing customers to your brand through a blog, an email, a status update, a forum post or any other of a multitude of ways.
What’s the point of blogging for a business, anyway? Companies blog because it’s one of the most effective ways to attract potential customers to your site. Great blogs are no mistake. A successful blog is written for the customer and offers free, valuable, insight or educational content.
The most successful blogs do this in a way that is actually interesting enough to be read.
It seems that pretty much everybody is jumping on the content marketing bandwagon. Of course, many have jumped on only to have already jumped off.
Why? Well, for content marketing to work out, it needs to be worked on. Regularly.
If you don't have staff with the time to give to your blog, Facebook page, LinkedIn, Twitter, and other accounts, you are wasting your time on what you do post. When someone sees that the latest update was dated a month ago, it sends a bad message about the responsiveness of your company.
Before we can build a persona for Generation X, we have to define that generation. It is generally accepted that it includes anyone born between 1965 and 1976. That puts them at age 37 – 48 today. This generation doesn’t live to work, they work to live. They like to have fun and they work to finance that fun.
“Digital Marketing is Dead” underscores once again the notion that fresh, creative ideas powered by insights are the heart of any campaign. And whether the tools are digital
or traditional, at the end of the day, brand building is what matters most.
Content Marketing for the Automotive Industry
The automotive industry is an ideal business category to use content marketing. Manufacturing is a “considered choice” that requires time and research for a buyer to make a decision, making it ideal for nurturing a customer and establishing a relationship over time.
Getting on the Short List
The first step in content marketing is to get noticed by blogging about your core industry. Be sure your blog includes valuable and informative articles, photos and interesting videos, and include the keywords that buyers and engineers will be using in their searches. Keywords that describe their needs, industry topics of interest and pain points. These will bring your articles to the top of the search listings.