Tips for telling your branding story.

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Does branding work pay off?

Posted by Greg Miller on Tue, Jan 07, 2014 @ 01:00 PM

Let’s face it. Branding done right is expensive. Sorry.

It begins with spending the most valuable asset of all. Time. You simply have to plan on investing a good amount time to dig beneath the surface, ask the tough questions, then develop and fine-tune your brand promise.  There’s no brand “app” that let’s you push a button and become the next Coke, Nike or Apple.

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Topics: branding, brand building, Branding pays

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