The use of content marketing to promote a brand is on the rise. It attracts new customers by pulling them to your company through unique and educational information online. Instead of marketing to the masses, it’s marketing on more of a person-to-person basis. Instead of you finding customers, customers find you.
It includes the publishing of email, blogs, eBooks, videos, social posts and more to get the message out. Who has time for all that? In our minute-to-minute world, it’s important to make the time, since content marketing is on the rise.