Tips for telling your branding story.

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The 5 Most Important Things to Know about Brand Building

Posted by Lisa Hall on Wed, Jun 24, 2015 @ 09:30 AM

Brand building is more than just a buzzword and your brand is much more than a logo. It represents what your company stands for. To do it right, you need to understand your brand from both your point of view and your customers’ perspective. There are 5 key points to keep in mind when developing your brand.

  1. Listen to your customer. To do this, you first need to understand who your customers are. And they aren’t “everybody.” They are the people who are most likely to buy from you and need to be identified. These are the people who will tell you what your brand means to them, and then you can adjust it accordingly to meet their expectations and yours.
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Topics: brand building

Is your brand red or blue?

Posted by Lisa Hall on Mon, Nov 03, 2014 @ 10:31 AM

Did you know color can affect your mood and behavior? More importantly, color can impact purchase intent. We respond to colors in different ways, which make them quite significant to the branding process. So how do you choose colors that make sense for your brand?

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Topics: branding, brand building, Color

I don't need a brand. Why do I need a brand?

Posted by Lisa Hall on Thu, Sep 18, 2014 @ 11:15 AM

Branding isn’t just for retail, business-to-consumer companies. In today’s competitive world, branding will help all types of businesses increase sales while also protecting and extending the uniqueness of your service or product. Whether you manufacture screws or superconductors, branding is essential for your business.

Your brand identifies what is special about your company, and sets you apart from the competition. It isn’t “different for the sake of being different.” Your brand helps customers and prospects remember what makes you the better choice. A strong brand is clearly differentiated by its own unique brand story. In one sense, perhaps the most important sense, a brand is a promise. What’s your promise?

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Topics: branding, positive branding, concise brand message, loyalty marketing, business, brand building and content marketing, brand building, B2B

Branding your Social Media

Posted by Lisa Hall on Mon, Jul 28, 2014 @ 03:21 PM

Branding isn’t only about how you present your company through the mass media, it’s also how you present yourself online, and in the conversations you have with your social media followers. It encompasses everything from the look of your social media websites to the tone of your “voice.”

Social media has become as important for B2B companies as it is for B2C. “Interacting online with colleagues, customers, prospects, and candidates is largely how business gets done today. The use of social media is an excellent way to make and nurture these connections” -- iPass Mobile Workforce report.

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Topics: branding, brand building, Social media, Social media marketing

Does branding work pay off?

Posted by Greg Miller on Tue, Jan 07, 2014 @ 01:00 PM

Let’s face it. Branding done right is expensive. Sorry.

It begins with spending the most valuable asset of all. Time. You simply have to plan on investing a good amount time to dig beneath the surface, ask the tough questions, then develop and fine-tune your brand promise.  There’s no brand “app” that let’s you push a button and become the next Coke, Nike or Apple.

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Topics: branding, brand building, Branding pays

Digital marketing is dead.

Posted by Greg Miller on Wed, Sep 25, 2013 @ 04:42 PM

 “Digital Marketing is Dead” underscores once again the notion that fresh, creative ideas powered by insights are the heart of any campaign. And whether the tools are digital
or traditional, at the end of the day, brand building is what matters most. 

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Topics: Content Marketing, brand building

IS YOUR MARKETING OUTDATED?

Posted by Greg Miller on Fri, Aug 02, 2013 @ 01:21 PM

Ever since people started selling things to one another, brands have played a huge part in determining winners and losers in the marketplace.  And, pretty much ever since caveman #1 tried to convince the market that his wheel was better than the one from caveman #2, mass marketing has been used to tell the brand story.

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Topics: Content Marketing, brand building, up-to-date marketing

How owning a word can build your brand.

Posted by Greg Miller on Wed, Jun 05, 2013 @ 04:30 PM

“A brand should strive to own a word in the mind of the consumer.”  Al Reis

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Topics: own a word, brand building

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