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How to Design a Strategic Brand Architecture

Posted by Lisa Hall on Wed, Sep 21, 2016 @ 10:03 AM

Brand architecture is the hierarchy of brands within an organization. It is the way in which the brands under a corporate umbrella are related to, and differentiated from, one another. For example, Apple is a technology company that sells computers, tablets, phones and music players. Apple is the corporation, while iMacs, iPads. iPhones and iPods are some of the sub-brands that fall under the corporate brand, resulting in its architecture.

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Topics: branding, brand strategy, brand architecture

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