Tips for telling your branding story.

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How do you blog so others pay attention?

Posted by Lisa Hall on Fri, Apr 03, 2015 @ 12:28 PM

You have probably heard a lot about making your blog remarkable, but how do you go about doing that? How do you blog so others pay attention? What does it take to make others want to interact with you online? What makes you such a super communicator tht someone will want to share what you have to say?

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Topics: blog, blogs

It’s time to get started blogging. Now what?

Posted by Lisa Hall on Tue, Apr 29, 2014 @ 06:05 PM

What’s the point of blogging for a business, anyway? Companies blog because it’s one of the most effective ways to attract potential customers to your site. Great blogs are no mistake. A successful blog is written for the customer and offers free, valuable, insight or educational content.

The most successful blogs do this in a way that is actually interesting enough to be read.

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Topics: blog, blogs, Content Marketing, inbound marketing

Making Content Marketing Work Takes Work

Posted by Lisa Hall on Tue, Oct 08, 2013 @ 12:46 PM

It seems that pretty much everybody is jumping on the content marketing bandwagon. Of course, many have jumped on only to have already jumped off.

Why? Well, for content marketing to work out, it needs to be worked on. Regularly.

If you don't have staff with the time to give to your blog, Facebook page, LinkedIn, Twitter, and other accounts, you are wasting your time on what you do post. When someone sees that the latest update was dated a month ago, it sends a bad message about the responsiveness of your company.

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Topics: blog, personas, workflows, keywords, call-to-action, Content Marketing

Shift Your Sales into High Gear

Posted by Lisa Hall on Wed, Sep 18, 2013 @ 04:45 PM

Content Marketing for the Automotive Industry

The automotive industry is an ideal business category to use content marketing. Manufacturing is a “considered choice” that requires time and research for a buyer to make a decision, making it ideal for nurturing a customer and establishing a relationship over time.

Getting on the Short List

The first step in content marketing is to get noticed by blogging about your core industry. Be sure your blog includes valuable and informative articles, photos and interesting videos, and include the keywords that buyers and engineers will be using in their searches. Keywords that describe their needs, industry topics of interest and pain points. These will bring your articles to the top of the search listings.

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Topics: blog, personas, workflows, Content Marketing, Social media

Make Yourself a Super Communicator

Posted by Lisa Hall on Mon, Aug 19, 2013 @ 11:51 AM

You have probably heard a lot about making your blog remarkable, but how do you go about doing that? What does it take to make others want to interact with you online? How do you make yourself a super communicator so that someone will want to share what you have to say?

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Topics: blog, brand building and content marketing, Social media

What’s the Story on Content Marketing?

Posted by Lisa Hall on Mon, Aug 27, 2012 @ 10:06 PM

Let’s start by defining “Content Marketing”. It’s creating or sharing content – information that has value to your audience; and also subtly markets your business – pushing your brand out to the world through a blog, an email, a status update, a forum post and any other of a multitude of ways.

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Topics: blog, branding, Internet, marketing communications, Ad agency Kalamazoo, maxwell miller, sales messages, business, Reddit, Tumblr, Pinterest, eNewsletter, Content Marketing, Social media, LinkedIn, Facebook, Twitter

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