Your company’s website is the front porch to the sales department. Blogs lead there. Google leads there. Organic search leads there.
With all the clutter in the marketplace today, how on earth can your company not only stand a chance, but actually stand out?
The world is moving so fast, we often feel out of control. This is especially true for marketers. It seems like every day we are faced with the latest, greatest new way to promote our products and services. Then the next day, we throw all of that away because the new latest, greatest way has begun. It’s madness! And it’s driving our customers mad, too.
They are beginning to see marketing messages everywhere they turn, in every kind of format, sometimes not even realizing the messages are paid advertising. Native advertising such as the “Who To Follow” section on Twitter, which are actually promoted accounts, or a news feed post on Facebook, which is actually a boosted post, hardly even look like ads.
Happy Valentines Day! What better way to celebrate the holiday than to show some appreciation for brands that have really gone the extra mile to make the worst of Valentine's Day advertising? David Zaleski at iMedia Connection compiled some truly cringe-inducing ads that will make you wonder how they ever got through an approval chain.
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Stuart Henderson Britt
All everyone seems to be talking about in the world of advertising is this Slideshare presentation on the 15 marketing buzzwords we need to stop using NOW. That has spurred spinoffs of individual lists, so I decided to do one of my own. Some are new, some have been around far too long. Please add yours in the comment section.
“I have learned that any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.” Leo Burnett
The Harlem Shake came to the internet just a few weeks ago and has already been declared dead by some. That's the shortest lifespan of a meme yet. Surely that death was hastened when corporate America glommed on to it. Did Pepsi and A&W take the fun out of it or was it a meme that didn't deserve to stick around long anyway? Because really, how many times can it be seen before it becomes agonizingly annoying?
“Manufacturers have market power because they have information about a product the customer does not and cannot have. And, doesn’t need if he can trust the brand. This explains the profitability of brands.” Peter Drucker