Tips for telling your branding story.

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Let's cut through the branding mumbo-jumbo.

Posted by Greg Miller on Tue, Jan 22, 2019 @ 12:37 PM

Here’s a question you should be able to answer quickly. What’s your brand?

 

If the answer doesn’t pop right up, here’s a tip that will help.

 

Your brand is what people think and feel about your product. In a few words, what do they say about it? Simple as that.

 

For example, when people think about Apple, the first thing that comes to mind isn’t how the processor processes. What people say about Apple is that its products are cool and easy to use. Boom. That’s the brand.

 

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Topics: Ad agency Kalamazoo, Kalamazoo ad agency, Kalamazoo branding agency, Kalamazoo marketing agency

HOW TO TAKE BRANDING FROM GOOD TO GREAT.

Posted by Greg Miller on Tue, Jan 15, 2019 @ 03:44 PM

Good branding can differentiate your company/product from the competition, form an emotional bond with consumers, and remove the need to compete on price. Good stuff.

 

But great branding does more than that. A lot more.

 

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Topics: Ad agency Kalamazoo, Kalamazoo ad agency, Kalamazoo branding agency, Kalamazoo marketing agency

Having a hat doesn't make you a cowboy.

Posted by Greg Miller on Tue, Jan 08, 2019 @ 03:51 PM

And just having a logo and tag line doesn't make a brand.

 

Sure, your logo might be handsome and fit your company perfectly. Kind of like a hat.

 

But just as a Stetson never wrestled a steer to the ground, caught the bad guy, or tamed the west — a logo alone never created a buzz, connected with a customer, or helped land a big piece of business. But brands do.

 

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Topics: Ad agency Kalamazoo, Kalamazoo ad agency, Kalamazoo branding agency, Kalamazoo marketing agency

How do you know your branding is working?

Posted by Greg Miller on Tue, Dec 18, 2018 @ 11:25 AM

It takes time and money to develop an engaging brand strategy and spread the word. Is it worth it? How do you know when your branding is working?

 

Consider this. Salt is salt is salt. No secret ingredients. No family recipe. Just salt. Yet Morton’s sells more than anybody.  
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Topics: Ad agency Kalamazoo, Kalamazoo ad agency, Kalamazoo branding agency, Kalamazoo marketing

Is it time to rethink your branding?

Posted by Greg Miller on Tue, Dec 11, 2018 @ 12:58 PM

Is your branding living up to expectations? A strong brand builds an emotional bond with consumers that engages, intrigues, and connects on a level beyond product features and price. 

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Topics: Ad agency Kalamazoo, Kalamazoo advertising, Kalamazoo ad agency, Kalamazoo branding agency

NOBODY FALLS IN LOVE WITH A LOGO

Posted by Greg Miller on Thu, Dec 06, 2018 @ 09:30 AM

There still seems to be a misconception that if you have a logo you have a brand. I appreciate a good logo as much as the next guy. It’s a symbol that can be used just about everywhere to say, “here’s who we are.” But it’s not the brand. No way.

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Topics: maxwell and miller, Ad agency Kalamazoo, Kalamazoo ad agency, Kalamazoo branding agency

Why does no one care about your brand?

Posted by Greg Miller on Wed, Nov 01, 2017 @ 01:08 PM

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Topics: Marketing, Ad agency Kalamazoo

When people think of your brand, what comes to mind?

Posted by Greg Miller on Wed, Oct 25, 2017 @ 04:20 PM

In most markets today, there is little difference between products in purely functional  terms. Sure, you feel your product stands head and shoulders above the rest. But chances are, customers think they’re all pretty much the same. So what tips the scale?

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Topics: branding, Ad agency Kalamazoo

Don't be the best. Be different.

Posted by Greg Miller on Wed, Mar 15, 2017 @ 11:52 AM

Here’s a bet for you. I bet that you think your product/service is the best in its category. Absolutely. No questions asked. Right?

 

OK. Then I bet you’re telling that same brand story on your website, in your blogs, eBooks, social media, and so on. You’re the best.

 

There’s a problem though.

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Topics: branding, maxwell and miller, Ad agency Kalamazoo, Kalamazoo advertising

Are You Giving Customers What They’re Hungry For?

Posted by Greg Miller on Thu, Mar 09, 2017 @ 11:35 AM

I saw a terrific video the other day from Mark Schaefer titled: What you’re selling may not be what they’re buying. Essentially, he was talking about all the marketing firms and advertising agencies that are selling content marketing, when only 20 – 30% of their audiences have a clue what it is.

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Topics: branding, maxwell and miller, Ad agency Kalamazoo, Kalamazoo ad agency

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