Tips for telling your branding story.


Why does no one care about your brand?

Posted by Greg Miller on Wed, Nov 01, 2017 @ 01:08 PM

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Topics: Marketing, Ad agency Kalamazoo

When people think of your brand, what comes to mind?

Posted by Greg Miller on Wed, Oct 25, 2017 @ 04:20 PM

In most markets today, there is little difference between products in purely functional  terms. Sure, you feel your product stands head and shoulders above the rest. But chances are, customers think they’re all pretty much the same. So what tips the scale?

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Topics: branding, Ad agency Kalamazoo

My Website Needs Updating. Where Do I Start?

Posted by Lisa Hall on Tue, May 30, 2017 @ 10:23 AM

You know your website needs an update, but do you know what changes to make to make it as powerful as possible? The trends are always changing, and some are more important than others. Let’s look at some changes you can make to drive more traffic to your site, and keep visitors there once they’ve arrived.

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Topics: Website

Don't be the best. Be different.

Posted by Greg Miller on Wed, Mar 15, 2017 @ 11:52 AM

Here’s a bet for you. I bet that you think your product/service is the best in its category. Absolutely. No questions asked. Right?


OK. Then I bet you’re telling that same brand story on your website, in your blogs, eBooks, social media, and so on. You’re the best.


There’s a problem though.

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Topics: branding, maxwell and miller, Ad agency Kalamazoo, Kalamazoo advertising

Are You Giving Customers What They’re Hungry For?

Posted by Greg Miller on Thu, Mar 09, 2017 @ 11:35 AM

I saw a terrific video the other day from Mark Schaefer titled: What you’re selling may not be what they’re buying. Essentially, he was talking about all the marketing firms and advertising agencies that are selling content marketing, when only 20 – 30% of their audiences have a clue what it is.

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Topics: branding, maxwell and miller, Ad agency Kalamazoo, Kalamazoo ad agency

The Impact of Shape in Logo Design

Posted by Lisa Hall on Wed, Jan 25, 2017 @ 12:45 PM

There are many different elements that go into logo design. We’ve already blogged about the emotional impact of colors and fonts. Another consideration is shape. Different shapes convey different meanings, and must be chosen carefully during logo development.


When combined, the shape, color and font of your logo will communicate your brand to the consumer, so they all must be selected thoughtfully.

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Topics: Logo design

The Importance of Typeface in Logo Design

Posted by Lisa Hall on Wed, Dec 07, 2016 @ 10:17 AM

While a logo is not a brand per se, it represents your brand. One of the most important considerations when designing your logo is the typeface. This will set the tone and communicate an emotional message. The typeface selected will add personality, and needs to be chosen carefully.


Serif typefaces are those that have edges at the ends of the strokes. They represent a look that is more formal or traditional in style. They relay a sense of respectability and reliability. Serif fonts are often used for law firms or accountants – business that rely on building a strong degree of trust with their clients.

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Topics: branding, Logo design

Make Time for Content Marketing

Posted by Lisa Hall on Tue, Nov 08, 2016 @ 04:18 PM

The use of content marketing to promote a brand is on the rise. It attracts new customers by pulling them to your company through unique and educational information online. Instead of marketing to the masses, it’s marketing on more of a person-to-person basis. Instead of you finding customers, customers find you.


It includes the publishing of email, blogs, eBooks, videos, social posts and more to get the message out. Who has time for all that? In our minute-to-minute world, it’s important to make the time, since content marketing is on the rise.

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Topics: Content Marketing, brand building and content marketing

Branding in a Fragmented Media Landscape

Posted by Lisa Hall on Wed, Nov 02, 2016 @ 10:07 AM

Gone are the days when you could promote your brand simply by placing buys on TV, on radio and in print. The media landscape has changed dramatically over the past few years, and seems to be changing faster and faster as new opportunities enter the marketplace.


Because of all the fragmentation between traditional, online and new outlets like influencer marketing, it’s more important than ever to have a strategic brand identity and message that works across platforms.

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Topics: branding, brand strategy

Is your brand built on emotion or logic?

Posted by Greg Miller on Fri, Oct 21, 2016 @ 11:00 AM

With all the clutter in the marketplace today, how on earth can your company not only stand a chance, but actually stand out?

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Topics: branding, Advertising, Marketing

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