Let’s start by defining “Content Marketing.” It’s creating or sharing content – information that has value to your audience; and also subtly markets your business – pushing your brand out to the world through a blog, an email, a status update, a forum post and any other of a multitude of ways.
Topics: Content Marketing
Branding isn’t just for retail, business-to-consumer companies. In today’s competitive world, branding will help all types of businesses increase sales while also protecting and extending the uniqueness of your service or product. Whether you manufacture screws or superconductors, branding is essential for your business.
You know your website needs an update, but do you know what changes to make to make it as powerful as possible? The trends are always changing, and some are more important than others. Let’s look at some changes you can make to drive more traffic to your site, and keep visitors there once they’ve arrived.
There are many different elements that go into logo design. We’ve already blogged about the emotional impact of colors and fonts. Another consideration is shape. Different shapes convey different meanings, and must be chosen carefully during logo development.
When combined, the shape, color and font of your logo will communicate your brand to the consumer, so they all must be selected thoughtfully.
Topics: Logo design
While a logo is not a brand per se, it represents your brand. One of the most important considerations when designing your logo is the typeface. This will set the tone and communicate an emotional message. The typeface selected will add personality, and needs to be chosen carefully.
Serif typefaces are those that have edges at the ends of the strokes. They represent a look that is more formal or traditional in style. They relay a sense of respectability and reliability. Serif fonts are often used for law firms or accountants – business that rely on building a strong degree of trust with their clients.
The use of content marketing to promote a brand is on the rise. It attracts new customers by pulling them to your company through unique and educational information online. Instead of marketing to the masses, it’s marketing on more of a person-to-person basis. Instead of you finding customers, customers find you.
It includes the publishing of email, blogs, eBooks, videos, social posts and more to get the message out. Who has time for all that? In our minute-to-minute world, it’s important to make the time, since content marketing is on the rise.
Gone are the days when you could promote your brand simply by placing buys on TV, on radio and in print. The media landscape has changed dramatically over the past few years, and seems to be changing faster and faster as new opportunities enter the marketplace.
Because of all the fragmentation between traditional, online and new outlets like influencer marketing, it’s more important than ever to have a strategic brand identity and message that works across platforms.
Brand architecture is the hierarchy of brands within an organization. It is the way in which the brands under a corporate umbrella are related to, and differentiated from, one another. For example, Apple is a technology company that sells computers, tablets, phones and music players. Apple is the corporation, while iMacs, iPads. iPhones and iPods are some of the sub-brands that fall under the corporate brand, resulting in its architecture.
By definition, a brand strategy is a long-term plan for the development of a successful brand, in order to achieve specific goals. According to Hubspot, there are seven parts to a comprehensive brand strategy.
Your brand’s purpose is more than a promise, it’s what separates you from the competition. It’s your reason for existing. What is the purpose behind what you do?
It is important to make sure all of your messages, from ads to social media posts, align with your brand. Even a small misstep here can throw your strategy off track. This doesn’t mean that everything needs to look exactly the same or follow the same template, but that your messages elicit the same emotions from your audience.
A strong brand is more than simply a logo and tagline. It defines what you stand for as a business. Your brand should be the first consideration when running any kind of communications program. Here are four reasons why.
Your brand helps shape a positive image for your company
Your brand represents the message you want to share about your company. Hand in hand with that, your brand represents what your customers think of your company, so you want to make sure you communicate a positive message to current and future customers.