Tips for telling your branding story.

Temp-Blog-HS-4.jpg

Greg Miller

Recent Posts

Don't be the best. Be different.

Posted by Greg Miller on Wed, Mar 15, 2017 @ 11:52 AM

Here’s a bet for you. I bet that you think your product/service is the best in its category. Absolutely. No questions asked. Right?

 

OK. Then I bet you’re telling that same brand story on your website, in your blogs, eBooks, social media, and so on. You’re the best.

 

There’s a problem though.

Read More

Topics: branding, maxwell and miller, Ad agency Kalamazoo, Kalamazoo advertising

Are You Giving Customers What They’re Hungry For?

Posted by Greg Miller on Thu, Mar 09, 2017 @ 11:35 AM

I saw a terrific video the other day from Mark Schaefer titled: What you’re selling may not be what they’re buying. Essentially, he was talking about all the marketing firms and advertising agencies that are selling content marketing, when only 20 – 30% of their audiences have a clue what it is.

Read More

Topics: branding, maxwell and miller, Ad agency Kalamazoo, Kalamazoo ad agency

Is your brand built on emotion or logic?

Posted by Greg Miller on Fri, Oct 21, 2016 @ 11:00 AM

With all the clutter in the marketplace today, how on earth can your company not only stand a chance, but actually stand out?

Read More

Topics: branding, Advertising, Marketing

Checked your website lately?

Posted by Greg Miller on Wed, Sep 14, 2016 @ 12:48 PM

Your company’s website is the front porch to the sales department. Blogs lead there. Google leads there. Organic search leads there.

Read More

Topics: brand building and content marketing, Kalamazoo ad agency

Can your team build a brand that matters?

Posted by Greg Miller on Mon, Aug 29, 2016 @ 10:31 AM

Strong brands don’t happen simply because talented, dedicated people are working on them.  Here’s the kicker. It takes the right combination of people, with the right combination of aptitudes and viewpoints to build a differentiating, meaningful brand.

 

If the right pieces aren’t in place, the brand will falter, or even worse, be ignored.

 

So what is the combination it takes to make it work? And do you have that combination working on your brand?

 

Read More

Topics: branding

Is your brand boring?

Posted by Greg Miller on Wed, Oct 28, 2015 @ 11:30 AM

When someone thinks of your company’s brand, what instantly comes to mind? Is the feeling, “Yeah, that’s my favorite.”? If that’s the case, good for you. You’re one of the lucky ones who have hit the jackpot.

 

Read More

Topics: branding

Is your biggest problem brand awareness?

Posted by Greg Miller on Thu, Oct 23, 2014 @ 10:39 AM

I saw a terrific blog today from Seth Godin titled “Our biggest problem is awareness.” It does a great job of quickly and clearly explaining the drawback of simply depending on greater brand awareness for growth.

Bottom line?  Is brand awareness important?  Of course. But there comes a time when it will max out and no amount of money will create even more awareness.

Read More

Topics: brand building and content marketing

Does branding work pay off?

Posted by Greg Miller on Tue, Jan 07, 2014 @ 01:00 PM

Let’s face it. Branding done right is expensive. Sorry.

It begins with spending the most valuable asset of all. Time. You simply have to plan on investing a good amount time to dig beneath the surface, ask the tough questions, then develop and fine-tune your brand promise.  There’s no brand “app” that let’s you push a button and become the next Coke, Nike or Apple.

Read More

Topics: branding, brand building, Branding pays

Before you do content marketing, do this.

Posted by Greg Miller on Fri, Dec 27, 2013 @ 01:46 PM

When potential customers think of your company, is there an image that quickly comes to mind? Do they have a clear picture of who your company is, what it does, why it does it, and what it stands for? If you think the picture is hazy, or just a blank canvas, it’s time to roll up your sleeves and get to work on your company’s brand.

I recently had a meeting with a client who was interested in reviewing his brand and whether it was doing all it could for his business. One of my first questions was, “If you were at a cocktail party and someone asked what your company did, and more importantly, why it did it, what would you say?” The silence spoke volumes.

Read More

When I knew advertising had changed...for good.

Posted by Greg Miller on Thu, Oct 17, 2013 @ 09:32 AM

At a new business meeting a few days ago, I almost came to the end of my rope. The potential client was interested in brand building and awareness.  Hey, no problem. I’ve been around the advertising track a few hundred times, so I have that routine down pretty well.

Read More

Topics: brand building and content marketing

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all