Tips for telling your branding story.

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Let's cut through the branding mumbo-jumbo.

Posted by Greg Miller on Tue, Jan 22, 2019 @ 12:37 PM

Here’s a question you should be able to answer quickly. What’s your brand?

 

If the answer doesn’t pop right up, here’s a tip that will help.

 

Your brand is what people think and feel about your product. In a few words, what do they say about it? Simple as that.

 

For example, when people think about Apple, the first thing that comes to mind isn’t how the processor processes. What people say about Apple is that its products are cool and easy to use. Boom. That’s the brand.

 

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Topics: Kalamazoo marketing agency, Kalamazoo branding agency, Ad agency Kalamazoo, Kalamazoo ad agency

HOW TO TAKE BRANDING FROM GOOD TO GREAT.

Posted by Greg Miller on Tue, Jan 15, 2019 @ 03:44 PM

Good branding can differentiate your company/product from the competition, form an emotional bond with consumers, and remove the need to compete on price. Good stuff.

 

But great branding does more than that. A lot more.

 

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Topics: Kalamazoo marketing agency, Kalamazoo branding agency, Kalamazoo ad agency, Ad agency Kalamazoo

Having a hat doesn't make you a cowboy.

Posted by Greg Miller on Tue, Jan 08, 2019 @ 03:51 PM

And just having a logo and tag line doesn't make a brand.

 

Sure, your logo might be handsome and fit your company perfectly. Kind of like a hat.

 

But just as a Stetson never wrestled a steer to the ground, caught the bad guy, or tamed the west — a logo alone never created a buzz, connected with a customer, or helped land a big piece of business. But brands do.

 

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Topics: Kalamazoo ad agency, Kalamazoo branding agency, Kalamazoo marketing agency, Ad agency Kalamazoo

How do you know your branding is working?

Posted by Greg Miller on Tue, Dec 18, 2018 @ 11:25 AM

It takes time and money to develop an engaging brand strategy and spread the word. Is it worth it? How do you know when your branding is working?

 

Consider this. Salt is salt is salt. No secret ingredients. No family recipe. Just salt. Yet Morton’s sells more than anybody.  
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Topics: Kalamazoo branding agency, Ad agency Kalamazoo, Kalamazoo ad agency, Kalamazoo marketing

Is it time to rethink your branding?

Posted by Greg Miller on Tue, Dec 11, 2018 @ 12:58 PM

Is your branding living up to expectations? A strong brand builds an emotional bond with consumers that engages, intrigues, and connects on a level beyond product features and price. 

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Topics: Kalamazoo branding agency, Ad agency Kalamazoo, Kalamazoo ad agency, Kalamazoo advertising

NOBODY FALLS IN LOVE WITH A LOGO

Posted by Greg Miller on Thu, Dec 06, 2018 @ 09:30 AM

There still seems to be a misconception that if you have a logo you have a brand. I appreciate a good logo as much as the next guy. It’s a symbol that can be used just about everywhere to say, “here’s who we are.” But it’s not the brand. No way.

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Topics: Ad agency Kalamazoo, maxwell and miller, Kalamazoo branding agency, Kalamazoo ad agency

Is your site a web of confusion?

Posted by Greg Miller on Mon, Nov 06, 2017 @ 12:47 PM

Your company’s website is the front porch to the sales department. Blogs lead there. Google leads there. Organic search leads there.

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Topics: Kalamazoo ad agency, branding, Advertising, Website

Why does no one care about your brand?

Posted by Greg Miller on Wed, Nov 01, 2017 @ 01:08 PM

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Topics: Ad agency Kalamazoo, Marketing

When people think of your brand, what comes to mind?

Posted by Greg Miller on Wed, Oct 25, 2017 @ 04:20 PM

In most markets today, there is little difference between products in purely functional  terms. Sure, you feel your product stands head and shoulders above the rest. But chances are, customers think they’re all pretty much the same. So what tips the scale?

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Topics: Ad agency Kalamazoo, branding

My Website Needs Updating. Where Do I Start?

Posted by Lisa Hall on Tue, May 30, 2017 @ 10:23 AM

You know your website needs an update, but do you know what changes to make to make it as powerful as possible? The trends are always changing, and some are more important than others. Let’s look at some changes you can make to drive more traffic to your site, and keep visitors there once they’ve arrived.

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Topics: Website

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